When it comes to Twitter, it's very easy to get all caught up in the numbers. If you follow enough people, most will likely follow you back and before you know it you have 50,000 followers...none of which listen to a word you say. So, what's the point, other than to impress your friends and perhaps give you the warm fuzzies on those cold nights Read More
Klout. The self-proclaimed standard of influence. A site that measures every little hiccup, burp and fart you make online and mashes it together using a secret formula that converts the result it into a number between 1 and 100. What does this mean to you? Put simply, before you were worried that no one was listening to you online, now you have Read More
A couple of years ago I was looking for a challenge. I wasn't in the best of shape and really needed a good reason to start going to the gym. I looked around online and found a 270 mile bike ride that went from Boston to New York in the ridiculously hot month of July. Seemed like a good fit! It ended up being a charity ride with the money Read More
It's not about you. Not anymore anyway. Back in the old days, and by old days I mean several years ago, the web consisted of millions of people standing on their proverbial soapbox shouting their message as loudly as they could to anyone that would listen. It worked. In fact, it worked quite well, until of course people decided they didn't like Read More
I didn't wake up this morning with a burning desire to author another dissertation on how to "live each moment as if it were your last." Quite frankly, the Internet has plenty of them already and yet still very few of us actually live this way. Don't get me wrong, we've all declared we would at some point...after a car accident, a catastrophic Read More
I am a firm believer that you can learn something from just about any experience in life if you look hard enough for it. As proof of this concept, I took on the challenge of looking to MTV's human science experiment known as The Jersey Shore for help with my blog. Now, in the name of full disclosure, I have to admit that I have never actually Read More
There are a lot of different ingredients that need to go into a good SEO campaign in order for it to be successful. A splash of link building, a pinch of social media, a heaping tablespoon of valuable content and a "smattering" of other good stuff we talked about in my 10 post series on getting to the first page of Google. There is however one Read More
In case you haven't already heard, the majority of us trolling the Internet tend to judge a book by it's cover. I know, it's not terribly politically correct, but neither is lying about it. Besides, is there really something that terribly wrong with judging a company based on the visual they put out to the world? Since we all do it anyway, why not Read More
I was reading a post by blogger Chris Brogan yesterday entitled "Earning Attention" which in short was about earning a place of importance within your industry as opposed to having expectations of someone else take you there. I'm not going to do it justice by attempting to recreate his post in a sentence or two so how about we just make it Read More
Growing up we've all heard the expression "practice makes perfect" every time we inevitably screwed something up. It didn't matter if it was baseball, music, math or reading...whatever subject, sport or activity you happened to suck at during that stage of your life, it was our parents obligation as life-givers to pat us on the head and Read More
You haven't heard? Traditional SEO is dead. If you want results now, read this...
Paul Salisbury
I want to thank you for taking the time and putting the amount of thought you did into the presentation to our board.
