An “Introduction” to My New SEO Book

Todays post is a bit of a cop-out, I get that. I’ve been so busy putting the finishing touches on my new book coming out on January 1st (nothing like waiting until the last minute) that the thought of writing a blog post this week on top of that made me feel sick.

So, I though this might be a good opportunity to share the intro with you and see what you thought so far. And if you want the rest, just go to

So, without further ado…


I know what you’re thinking.

Does the world really need one more book on Search Engine Optimization? Another list of to-dos that you don’t understand and don’t have the time to do even if you did understand? Another blogger turned author masquerading around as an “SEO Guru” spewing off more self aggrandizing nonsense about the complexities of search engine optimization in an effort to make themselves feel more important than they are while making you feel more overwhelmed than you should?

Absolu…wait, did you just say no?

(Insert uncomfortable silence here)

Well, this is awkward.

I assumed that you were going to say “yes” so I had an entire introduction planned and you pretty much just ruined it.

I was going to say something about this book being different. And that if you were looking for the next breakthrough in link building technology, perhaps this book isn’t right for you. In fact, I was even going to do something bold and offer a full refund to anyone disappointed that I would not be offering up some kind of quick fix solution.

Yup. This intro was destined for greatness! But I guess we’ll never know for sure now will we?

So, with much less fanfare, let me just say that this is not an ordinary search engine optimization book. You won’t find any of that “more of the same” advice that you have read dozens of times in other books and on other blogs. There is no silver bullet solution that will help you discover new and interesting ways to trick your way onto page 1 of Google (or any other search engine for that matter).

Instead, I am offering you a new way to look at an old problem. A problem that has cost you and your business plenty of time and money. A problem that has left you frustrated and in some cases void of all hope (OK, so that one might be a little over dramatic). A problem that you know intimately well as “no one is visiting my website.”

But a problem that can be solved. Right here. Right now. And you won’t need some smartypants P.h.D in computer science or a Geek to English dictionary to do so. In fact, you already have within you everything you need to win the battle of the search engines with the exception of one thing. The right strategy. And that’s what this book is about.

So throw away everything you have ever been taught about SEO and get ready to see things a little bit differently. Have faith. And be willing to try something new.

If you have been looking for a better mousetrap, congratulations. You just found it.

For more, please visit

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