9 Steps to Google Greatness: Step 7 – Sitemaps, Robot Files and 301’s

I have good news and bad news. The good news is that you aren't really going to have too much homework to go along with todays step. The bad news is that you may very well be too confused to even realize that you aren't really going to have too much homework to go along with today's step. All kidding aside, although the stuff we are going to talk about isn't that technical in the grand scheme of … [Read more...]

9 Steps to Google Greatness: Step 6 – Social Media

What started out as a way to spy on your ex-girlfriend from high school or see what your friends are having for dinner has now become a big piece of the search engine optimization puzzle. Chances are at this stage you are already involved in one or more social networking sites, so it's not so much a matter of what you are doing as it is whether you are doing it right and what effect it has on your … [Read more...]

9 Steps to Google Greatness: Step 5 – Link Building

When we first started out on this "journey" of getting to the first page of Google a week or so ago, we talked about one of the key factors in your ranking being your websites authority. In other words, on a scale of 0-10 (with 0 being a brand new website with no history and 10 being Facebook) how important does Google think your website is? Of course there are several factors that Google takes … [Read more...]

9 Steps to Google Greatness: Step 4 – Blogging

I'm writing a blog post about writing a blog post. Creepy. There must be something within the space-time continuum that doesn't allow this sort of thing to go on, right? If you never hear from me again, you now know why. Today we're going to build off of step 3 where we talked about the importance of good quality content for your website. Nothing makes for a better opportunity to create good … [Read more...]

9 Steps to Google Greatness: Step 3 – Content is King

I know "content is king" is a bit cliché, but the picture I found for this post was too good to pass up, so there you have it! Cliché or not, there is nothing more true than "content is king" when it comes to how well (or not) your site ranks. Remember the other day when we were talking about keyword research and how one of the two key factors that affect your ranking is relevance? Well, what … [Read more...]

9 Steps to Google Greatness: Step 2 – Meta and Title Tags

Ahhh, the glorious and once celebrated Meta Tags, now the red headed step child of Search Engine Optimization. Surprised this is the second step? After all, Meta Tags are almost completely ignored by most search engines and the ones that do actually take a peek at them don't give them all that much weight. So, what gives?!? Well, for all of you naysayers out there, I am here to tell you that you … [Read more...]

9 Steps to Google Greatness: Step 1 – Keyword Research

The first step to getting to page 1 on Google is doing your keyword research which is the process of looking for the best keyword phrases to use when optimizing your site. Being that this is the most important step in this whole process you would think a lot of time is spent here, but you would be sadly mistaken. Most people rush through this process quickly and carelessly thinking that it's not … [Read more...]

9 Steps to Google Greatness: Introduction

When getting advice on how to increase your search engine ranking there are often two theories you will likely come in contact with: The SEO Guru "You Don't Stand a Chance" Method You will first be given a dissertation on the effects the moon has on your websites ranking before you are painstakingly warned of the 8,762 different actions that need to be taken on a daily basis (as a minimum). … [Read more...]

It Don’t Mean a Thing if it Ain’t Got Cha-Ching

I was reading an article this morning on SEO and found myself scratching my head by the end of it. The focus of the entire article was on traffic and how to increase the number of clicks to your website. The disconnect for me came from the word "to" in that sentence...the number of clicks to your website. Yes, traffic to your website is important, after all it's where everything begins. However, … [Read more...]

“Make it Pop” and Other Ridiculousnesses

I'm not sure where society went wrong. Somewhere between Michelangelo painting the ceiling of the Sistine Chapel and Milli Vanilli winning a Grammy it has become socially acceptable to critique a designer using ridiculous catch phrases like "make it pop" or "take it to the next level." You wouldn't visit your car mechanic in the shop while he is pinned under your car and ask him if he could give … [Read more...]