“Make it Pop” and Other Ridiculousnesses

I'm not sure where society went wrong. Somewhere between Michelangelo painting the ceiling of the Sistine Chapel and Milli Vanilli winning a Grammy it has become socially acceptable to critique a designer using ridiculous catch phrases like "make it pop" or "take it to the next level." You wouldn't visit your car mechanic in the shop while he is pinned under your car and ask him if he could give … [Read more...]

Is Google Going the Way of the Yellow Pages?

When I was a kid, every household had a copy of the Yellow Pages handy. It was a 5 inch thick book listing every business within shouting distance of your house. You name it, you could find it in there. The more money you had to spend, the bigger your ad was in the book. The bigger your ad was, the more likely you were to get the call for the business. When you weren't using it to find someone to … [Read more...]

There’s Gold in Them Thar Hills

I was on a mission the other night to find a new pair of black shoes and found myself roaming the mall. As I was walking around, I passed a kid who couldn’t have been more than about 17 or 18 and was working at one of those “We Buy Gold” kiosks. They didn’t actually buy gold there, so the extent of his job was pretty much to point anyone that did ask him for more information in the right … [Read more...]

Sushi and Donuts

I'm a Red Sox fan. Not a crazy fanatical fan but not a fair-weather fan either. If I had to be more specific, I suppose I fall somewhere in between liking them because I used to live in Boston and painting my face before going to a game. I know that's a pretty wide spectrum, but it's really not all that important. Anyway, I currently live right outside New York City, which is enemy territory if … [Read more...]

The Dog Ate My iPad

And with the invention of technology, there goes the last great excuse. Everything you need in order to succeed (regardless of what your definition of success is) is a mere stones throw away from where you are sitting right now. Please note that if you are sitting in front of your computer right now, don't throw any stones, it's just an expression. Now, where was I? Oh yeah... Not a good cold … [Read more...]

“C” is for…Conversion Rate

Under normal circumstances, we all know that "C is for Cookie" and quite frankly, that really is good enough for me.  But in this case, if there was ever a silver bullet in marketing and sales I'd have to say that it is your conversion rate.  The percentage of visitors or prospects that take a desired action (buy an item, sign up for your newsletter, fill out your contact form, etc.)  For example, … [Read more...]

Newsflash: It’s All Your Fault!

I have good news and bad news. The good news is that you can do anything you want to do, be anything you want to be and have anything you want to have. The bad news is that if you aren't already doing it, being it or having it, it is 100% your fault. That's right. I don't mean to squash all of the excuses that help you sleep at night, but here are the facts. It's not because you are too young, too … [Read more...]

Automatic Yes

I have a question for you.  What are you willing to do to become successful?  Anything, right?  We all say that we’ll do just about anything within the confines of the law (and sometimes a teensy weensy bit outside) to succeed and yet some of us are successful and some of us are not.  How is that possible? It’s simple, really.  Some of us are lying.  There are those that would truly move heaven … [Read more...]

Chasing George

Like everybody else around here, I've made a lot of decisions throughout my life and although I would like to think that I made them all for the right reasons, you and I both know that's probably not true. For example, I decided early on never to do drugs...that was a good one. I also decided when I was a kid to jump a curb on my bike into oncoming traffic...that one, not so much. As an adult I … [Read more...]