9 Steps to Google Greatness: Step 2 – Meta and Title Tags

Ahhh, the glorious and once celebrated Meta Tags, now the red headed step child of Search Engine Optimization. Surprised this is the second step? After all, Meta Tags are almost completely ignored by most search engines and the ones that do actually take a peek at them don't give them all that much weight. So, what gives?!? Well, for all of you naysayers out there, I am here to tell you that you … [Read more...]

9 Steps to Google Greatness: Step 1 – Keyword Research

The first step to getting to page 1 on Google is doing your keyword research which is the process of looking for the best keyword phrases to use when optimizing your site. Being that this is the most important step in this whole process you would think a lot of time is spent here, but you would be sadly mistaken. Most people rush through this process quickly and carelessly thinking that it's not … [Read more...]

9 Steps to Google Greatness: Introduction

When getting advice on how to increase your search engine ranking there are often two theories you will likely come in contact with: The SEO Guru "You Don't Stand a Chance" Method You will first be given a dissertation on the effects the moon has on your websites ranking before you are painstakingly warned of the 8,762 different actions that need to be taken on a daily basis (as a minimum). … [Read more...]

It Don’t Mean a Thing if it Ain’t Got Cha-Ching

I was reading an article this morning on SEO and found myself scratching my head by the end of it. The focus of the entire article was on traffic and how to increase the number of clicks to your website. The disconnect for me came from the word "to" in that sentence...the number of clicks to your website. Yes, traffic to your website is important, after all it's where everything begins. However, … [Read more...]

“Make it Pop” and Other Ridiculousnesses

I'm not sure where society went wrong. Somewhere between Michelangelo painting the ceiling of the Sistine Chapel and Milli Vanilli winning a Grammy it has become socially acceptable to critique a designer using ridiculous catch phrases like "make it pop" or "take it to the next level." You wouldn't visit your car mechanic in the shop while he is pinned under your car and ask him if he could give … [Read more...]

Is Google Going the Way of the Yellow Pages?

When I was a kid, every household had a copy of the Yellow Pages handy. It was a 5 inch thick book listing every business within shouting distance of your house. You name it, you could find it in there. The more money you had to spend, the bigger your ad was in the book. The bigger your ad was, the more likely you were to get the call for the business. When you weren't using it to find someone to … [Read more...]

There’s Gold in Them Thar Hills

I was on a mission the other night to find a new pair of black shoes and found myself roaming the mall. As I was walking around, I passed a kid who couldn’t have been more than about 17 or 18 and was working at one of those “We Buy Gold” kiosks. They didn’t actually buy gold there, so the extent of his job was pretty much to point anyone that did ask him for more information in the right … [Read more...]

Sushi and Donuts

I'm a Red Sox fan. Not a crazy fanatical fan but not a fair-weather fan either. If I had to be more specific, I suppose I fall somewhere in between liking them because I used to live in Boston and painting my face before going to a game. I know that's a pretty wide spectrum, but it's really not all that important. Anyway, I currently live right outside New York City, which is enemy territory if … [Read more...]

The Dog Ate My iPad

And with the invention of technology, there goes the last great excuse. Everything you need in order to succeed (regardless of what your definition of success is) is a mere stones throw away from where you are sitting right now. Please note that if you are sitting in front of your computer right now, don't throw any stones, it's just an expression. Now, where was I? Oh yeah... Not a good cold … [Read more...]

“C” is for…Conversion Rate

Under normal circumstances, we all know that "C is for Cookie" and quite frankly, that really is good enough for me.  But in this case, if there was ever a silver bullet in marketing and sales I'd have to say that it is your conversion rate.  The percentage of visitors or prospects that take a desired action (buy an item, sign up for your newsletter, fill out your contact form, etc.)  For example, … [Read more...]