Just Because You Can Have a Facebook Page Doesn’t Mean You Should


True story. I was driving home the other day behind a commercial van. It was for a garage door company. They install garage doors. I guess somebody has to do it. Anyway, taking up about 30% of the sides and the back of the van was: FOLLOW US ON FACEBOOK All caps. Giant letters. And of course it was accompanied by that larger than life Facebook thumb we've all come to know and loathe...I … [Read more...]

From Now On I’m Going to Be A Dick to Everyone I Meet Online


My family and I moved recently. And much like any big change, this one came with its share of "stuff." Some good stuff. Some bad stuff. A bunch of easy stuff. And a bunch of hard stuff. And of course, plenty of bubble wrap, broken dishes and eating pizza on the floor. The move itself was easy. The tough part came when the proverbial dust settled and we were in our new home. We made it! Our … [Read more...]

Join Me in the #LinkFreeSunday Movement

I've always wanted to start a movement. You know, blow something completely out of proportion and then lead the charge on fixing it without having to do any of the actual work myself. It sounds like something I could really excel at. And what better way to have a profound effect on the world? After all, that empty feeling isn't going to go away on its own you know. But like any good movement, you … [Read more...]

Another Blog Post About a Bunch of Obvious Crap You Should Already Know

When it comes to this whole online thing, I like to think of myself as the voice of reason. The Jerry Maguire of the Internet if you will. Someone not afraid to stand up and point at all of the stupid things that you do (or are about to do) as you haphazardly stumble through cyberspace. I guess you could say that it's my purpose as a writer. Or blogger. Or whatever this is. To point out that … [Read more...]

This is Why Search Engine Optimization is Dead

Welcome! My name is Marc and I am a search engine optimization speaker, author and consultant. As a search engine optimization speaker author and consultant, I speak, write and consult on the topic of search engine optimization. For those that do not know what search engine optimization is, search engine optimization is the act of optimizing your website for search engines in order to increase … [Read more...]

14 Reasons Why You Are No Longer Allowed to Use Twitter or Facebook

A bunch of us have been talking and well, I have some good news and some bad news. The bad news is that you are no longer allowed to use Facebook or Twitter. Or Google Plus. Maybe even LinkedIn, we're still debating that one. You can keep Pinterest though. None of us really like Pinterest. It's nothing personal. You're just kind of annoying a bunch of us and we want you to stop before you ruin … [Read more...]

Stop Writing that Craptastic Content Nobody is Reading and Try This…

I hate to be the one to tell you this, but the content on your site is boring. I mean really boring. Just thinking about it puts me right back into my sleepy place. And like most visitors, I try to be polite about this sort of thing by giving you the ole "it's not you, it's me" routine as I leave your website. Secretely wishing I could have the last two minutes of my life back. But this is not … [Read more...]

Why Keyword Research is a Waste of Time (And What You Should Be Doing Instead)

Stop me if you've heard this story before. In an effort to get your website in front of as many eyeballs as possible, you turn to search engine optimization as your savior. Following the advice of the nearest SEO Guru, you enthusiastically approach your keyword research in order to find "the right" words to target. The ones with the most traffic and the least competition. With the precision and … [Read more...]

Which Social Media Site Should You Use for the Greatest Return on Investment?

None. That's right. You shouldn't use any. If the deciding factor of whether or not to spend your time on Facebook over Twitter or LinkedIn over Pinterest solely comes down to which will bring you the highest ROI, you need your hand slapped and your computer taken away from you. And maybe even a disapproving look. You may hate this next part, but I'm going to say it anyway. There is no such … [Read more...]

8 Stupid Mistakes You Make When Optimizing Your Website

Just to be clear. I'm not saying that you are stupid. Just some of the things you do are stupid. Like that time in Austin, Texas when you were sleepwalking through the hallways of that hotel. Because you didn't have your glasses on, you couldn't see the numbers on the door and weren't able to find your way back to the room. And you were naked. Now that's the kind of stupid I'm talking about. We … [Read more...]