it-dont-mean-a-thing

I was reading an article this morning on SEO and found myself scratching my head by the end of it. The focus of the entire article was on traffic and how to increase the number of clicks to your website. The disconnect for me came from the word "to" in that sentence...the number of clicks to your website. Yes, traffic to your website is important, Read More

c-is-for

Under normal circumstances, we all know that "C is for Cookie" and quite frankly, that really is good enough for me.  But in this case, if there was ever a silver bullet in marketing and sales I'd have to say that it is your conversion rate.  The percentage of visitors or prospects that take a desired action (buy an item, sign up for your Read More