This is kind of like Oprah’s Favorite Things, except that I’m not Oprah and nobody is getting a car! Instead, I’m going to share with you a list of the tools, books and products that have been instrumental in building not just my business, but hundreds of online businesses and campaigns that I have built for my clients.
Consistent communication is key when building an audience online and automating many of those processes is important so you can get back to doing what you do best. I’ve found that Ontraport is one of the best solutions for for something that’s more advanced than MailChimp but less expensive and cumbersome than InfusionSoft.
If you are just starting out or have a fairly small list (under 2,000 email addresses), start with MailChimp. Mostly because it’s free. But also because it has a ton of great features like automation. Plus it’s REALLY easy to use. If you’re doing a lot of automation, Ontraport is probably a better choice, otherwise I would suggest starting here.
I have tried just about every web hosting company out there from Host Gator to BlueHost to GoDaddy and up through Rackspace. With the exception of Rackspace, most have very spotty service and tech support. Rackspace was great but VERY expensive. I finally found SiteGround and I haven’t turned back since! They are consistent, incredibly easy to use and their tech support is awesome!
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You don’t necessarily need to break the bank in order to have a solid website. And you don’t need a Ph.d. in computer science in order to get up and running. In fact, if you like the layout of this site, I developed it myself and the template only cost about $100 or so! There are a ton of different layouts to choose from! Take a look!
You know that kind of annoying popup that shows up and asks if you want to download the free ebook and all that stuff? Well, that is coming from OptinMonster. And as annoying as it might be, it has skyrocketed my conversion rate on signups!