Gary Vaynerchuk asked me to write a review for his new book Jab, Jab, Jab, Right Hook on my blog. Except there is a problem. I generally don’t write reviews on my blog. In fact, I never have. And I really wasn’t planning on it anytime soon.

So, I did what any rational artist unwilling to threaten the integrity of their craft would do. I said yes.

(Insert cries of sellout here)

Not because I was offered a free book and a case of wine. I wasn’t. And not because Gary and I are best friends. We’re not. Besides, the judge has ordered me to stop saying that.

I said yes because I believe there is a good lesson in here if you are willing to dig deep enough.

But there is one more problem. The release date for Jab, Jab, Jab, Right Hook is November 26, 2013. Meaning that as of this writing it has not come out yet. And since it has not come out yet, that would also mean that I haven’t read it yet.

But I’m not going to let a silly little detail like not reading the book get in the way of reviewing it.

So, Here Is My Review

Jab, Jab, Jab, Right Hook is brilliant.

Even though I haven’t read it yet. Even though it’s not out yet. It is brilliant.

(Insert similar cries of suck up here)

You see, I don’t have to read Gary’s new book to know that it’s brilliant because how you do one thing is how you do everything.

How he built his media empire is brilliant. How he connects the dots is brilliant. How he has helped each one of us is brilliant. How he brings people together is brilliant. How much he gives a shit is brilliant. His work ethic. Commitment. Attention to detail. Standards.

All brilliant.

Even his timing when it comes to profanity is brilliant.

So, why would his new book be any different? It’s not. It’s brilliant. Because how you do one thing is how you do everything.

But that’s Gary. And that’s how Gary shows up everyday. And that’s how Gary will continue to show up everyday.

But This Isn’t About Gary

This is about you. And how you are showing up.

From the little voice in your head to how (or if) you take action. From your attitude to the choices you make. From how you treat others to how you let others treat you.

How you do one thing is how you do everything.

For example. There is no such thing as a person willing to lie to their spouse but not their clients. There is no such thing as a person willing to steal from a store but not their business. There is no such thing as a person willing to cut corners for one client but not another. There is no such thing as a person that is willing to cheat in school but not in business.

Because how you do one thing is how you do everything.

And if you were to wake up every morning ready to kick life in the ass before you jumped out of bed. Regardless of what you were faced with. Approached every challenge as the most important thing. Talked to each person as if they were the most important person. Treated each client as if they were your most important client. Maybe you too would have a new book coming out gauranteed to hit the New York Times Best Seller list. Or maybe you would have grown your wine business to over 60 million in just a few years. Or maybe you would have millions of people listening to every word you have to say.

Because how you do one thing is how you do everything.

Am I suggesting that you have to be great at everything you do? No. Because you won’t be. And that’s OK. But if you run your life with integrity, you will run your business with integrity. If you treat your relationships with love and respect you will treat your clients with love and respect. If you commit to doing the smallest things right you will accomplish the biggest things right.

Because how you do one thing is how you do everything.

  • JustLinda (or LindaInDisguise)

    Amen, brother. And this is why some of us are struggling mightily at our jobs. Tough times means there is a lot of shit going on that I’m not down with, because it’s MY reputation at stake here. And I don’t want to play in that ball game. Because how I do one thing is how I do everything. I’d rather not play than compromise so much I don’t recognize myself.

    • Marc Ensign

      Uh oh…sounds like I stirred up some stuff! Well, I agree with you. Don’t compromise yourself. Now, with that said, if you lose your job because of it, I no longer agree. 😉

  • Laura Amerman, CFRE

    Just when I think I’ve read the best thing ever, you go ahead and write the “bester” thing! A lot of hard truth here. It’s so easy to convince yourself that you can compartmentalize your actions, your ethics, your beliefs. But, nope. We are who we are, and not fooling anyone.

    • Marc Ensign

      Thank you Laura! You have no idea what it means that you would leave such a nice comment without pointing out some grammatical faux pas that I made…especially when you and I both know there have to be at least a dozen! You are the best!!!

  • Hilary Krissman Faverman

    I love every little piece of this, and it’s incredibly true. You either have integrity, give it 100%, are moral and truthful – or your’e not. You can’t be awesome sometimes.

    • Marc Ensign

      Thank you Hilary!!! I love this…you can’t be awesome sometimes! Thanks for adding that!

  • Rohan Ayyar

    Maybe Gary should change his last name to Brilliant 😉

    • Marc Ensign

      That would make it much too easy to spell and pronounce.

      • Rohan Ayyar

        Vaynerchuk reply! :)

  • yopalhal

    Marc, I friggin’ love you! Err… I mean, I love your posts. And you. Either way, this was a BRILLIANT, relevant, and clever post – as all of yours are (meant with total sincerity, I have no good reason to suck up).

    Thank you for sharing your gifts with the world through your writing. :^)

    • Marc Ensign

      Love you too brother! Thank you for your kind words…always!

  • Mark Ryan

    Completely agree with this post, well for the most part, I agree with most of the stuff you say, except for the cussing, I’m just not into that. If asked to review a Marc ensign book, I would probably give it a 5/5 before reading it too. Just the way it happens, then you read it and feel pressured to give it that 5/5 but instead of being a sell-out and bowing to the pressure you give it a 4/5 because it just isn’t the best released in the genre that year, no matter what those pansies at the GMA think of the album, they’re just kowtowing to the masses and the media hype.

    Oh by the way, 4th last paragraph, 5th line, gauranteed should be guaranteed. You’re welcome.

    • Marc Ensign

      Thanks Mark…for the entire comment, not just pointing out my lack of ability to click the spell check button. Oh, and sorry for the cussing…I’ll try and keep it to a minimum :)

  • Chris Morris

    I would love to see your endorsement on the front of the book. “I haven’t read it, but it’s brilliant!”

    Thanks for pushing me to think about treating every little thing with seriousness and importance. It’s too easy to “mail it in” on things that seem unimportant.

    • Marc Ensign

      Maybe we can start a petition and make that happen! Happy to help out!

  • Jimena Cortes

    Very good post Marc and very true

    • Marc Ensign

      Thanks Jimena!!!

  • Beth Kovinsky Blacker

    I cannot tell you how many times I have preached the “how you do one thing is how you do everything” mantra to my kids. Consistency is so important in life…and it doesn’t mean you are boring.

    • Marc Ensign

      Go Mom! Now, by kids do you mean your human kids or your beagle?

      • Beth Kovinsky Blacker

        The beagle needs no preaching…he’s perfect. The kids?…not so much and of course that does include the 64 year old man-child :)

  • Mark W. Schaefer

    Great post Marc.

    • Marc Ensign

      Thank you Mark! And thank you for sharing it the other day!

  • Barry Chignell

    Wonderful post, very inspiring.

    Cheers :)

    • Marc Ensign

      Thanks Barry!

  • Holly McIlwain

    Marc, “There is no such thing as a person willing to lie to their spouse but not their clients.” Trust is nearly impossible to regain and it’s so much easier being straight with clients and personal peeps. I’ve just discovered you and interested in your mission. Great post, thank you.

    • Marc Ensign

      I didn’t really think much of this in terms of politics, but you are right. When you see how politicians act out in their personal lives, it’s rarely a good sign!

  • Lindsey Walenga

    I love this! It’s so true. Except for one tiny little thing: cheating in school does not equal cheating in business. I cheated in school – well, they considered it cheating. I sought the help of those who knew more than me when I was in over my head. In business they don’t call that cheating, they call it being resourceful, and damn smart. Which I am proud to be today as a business owner. So then I guess that one thing stands true as well. Too bad you get penalized in school for something that helps you excel as an adult!

    • Marc Ensign

      I see seeking help from people that know more than you as being different than cheating. Cheating is having someone do it for you. Seeking help is leveraging the people around you. Big difference as far as I’m concerned!

      • Lindsey Walenga

        Cheers to that! We’d do well to encourage our kids to do the same.

  • Jeni Larson

    This is the best review of an unreviewed book I have ever read. I am actually intrigued to read this and I fully intend to buy 10 and give them out the next time I speak. Marc, I will expect you to carry them.

    • Marc Ensign

      If by “I will expect you to carry them for me” you mean “you don’t have to carry them for me” I am TOTALLY in!!!

  • Paula @ Vintage Kitchen

    Though I agree in general with this post, I might be the only one that also disagrees! Or let’s say I would add, ‘at this moment or right now’. We all make mistakes at one point or another and have the option to change our ways. And though I strongly believe our essence is never changed, we can make things very differently than in the past. And start having very different results. Let’s leave some room for improvement and failure.

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  • Anjali Rampersad

    Loved this. Totally inspiring without the clichéd and corny rut.

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