I mean this in the nicest way possible. Sometimes you can be such a selfish bastard.
Everything you do seems to come down to personal gain and how you can benefit. Even this post. It’s all about you, isn’t it?
You’re searching for something. Something that will improve your business. Or your personal life. Maybe your finances.
You’re hoping that there is a nugget in here somewhere that will make things better for you. To justify the time you just spent on this. And if not? Poof. You’re gone. You abandon this whole thing. You disappear only to come back a few weeks later and try again.
And it’s not just this either. It’s virtually everything. Everything you do comes down to personal gain.
Just look at your Twitter profile. You are following thousands of people merely to get them to follow you back. Do you interact with all of them? Nope. Do you know why you are following all of them? Nope. Do you listen to all of them? Nope.
Do you even realize that you are following a car wash that is over 800 miles away?!?! Nope!
Even the books you read reek of personal gain. How to be a better marketer. How to be a better writer. A better blogger. A better salesperson. How to write better headlines. Make more money. Work less.
How about reading a few pages on how to be a better human being every once in a while?
But Everybody’s Doing It!
I know. It’s not just you. It’s everybody. I get that. This is how everybody approaches his or her digital life online. But that doesn’t mean you have to join them.
What if you were different? What if you were to find a better way? What if you were the first one to plant the flag?
Sure, it would be harder. It would suck an awful lot of the time. You would second-guess yourself almost everyday. You might even want to give up on the whole thing. And it’s very possible that giving up will be the one thing that you succeed at.
But if you are willing to push beyond all of that. Have a little faith that if you were to do the right thing by everyone around you, somehow it would all pay off. And I bet it would.
In fact, I bet it would change everything. For everybody. Including you.
But that means you are going to have to step it up. Say things you don’t want other people to know. Do things you never thought you would have to do. Give up things that you couldn’t imagine life without.
It means you are going to have to get comfortable being uncomfortable.
Be the solution to someone’s problems instead of expecting someone to be the solution to your problems. (Tweet that!)
Now that is something to strive for.
If you could write from that place. Connect with people from that place. Approach life from that place. Do business from that place.
Everything changes. Everything. Try it. I dare you.
I’m Sorry, But…
I didn’t write this for you. Although you are welcome to pretend as though I did and use it.
I wrote this note to myself one year ago when I decided to change my voice and take my blog in a different direction. When I decided that I wanted to be more than just a guy with yet another blog that no one cared about. When I decided that I wanted to use my voice to somehow make a difference. No matter how big or how small.
I’m not there yet. I know that. But I’m closer than I was when I wrote this. And I will be closer still this time next year when I read it again.
And I guess that’s all that really matters, isn’t it?