15 People Ruining Social Media

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I like social media. I really do. I use it everyday. I even have a Google+ t-shirt. But I'm tired of reading blog post after blog post about how to "win the game" of social media from your friendly neighborhood guru. It's not a game. And there is no way to win at it. But lucky for us, there are plenty of ways to lose. Here are a few of the Read More

Bulletproof Strategy to Benefit from the Google Penguin Update

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I'm sure by now you've heard all of the hoopla over Google's recent Penguin Update. The forums are buzzing with SEO-ers up in arms over the carnage. Matt Cutts has been whisked away to an undisclosed location (not really) while Internet Marketers by the gigabyte are showing up at his front door with torches in hand looking for an explanation. At Read More

9 Steps to Google Greatness: Step 8 – Google Webmaster Tools

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The cool thing about Google is that they actually want to help you increase your websites ranking...assuming that you are willing to do it right. It's when people try tricking the system that they get a little pissy. Google Webmaster Tools is a perfect example of this. If you don't know what it is, Google Webmaster Tools is a free service Read More

9 Steps to Google Greatness: Step 6 – Social Media

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What started out as a way to spy on your ex-girlfriend from high school or see what your friends are having for dinner has now become a big piece of the search engine optimization puzzle. Chances are at this stage you are already involved in one or more social networking sites, so it's not so much a matter of what you are doing as it is whether you Read More

9 Steps to Google Greatness: Step 1 – Keyword Research

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The first step to getting to page 1 on Google is doing your keyword research which is the process of looking for the best keyword phrases to use when optimizing your site. Being that this is the most important step in this whole process you would think a lot of time is spent here, but you would be sadly mistaken. Most people rush through this Read More

Is Google Going the Way of the Yellow Pages?

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When I was a kid, every household had a copy of the Yellow Pages handy. It was a 5 inch thick book listing every business within shouting distance of your house. You name it, you could find it in there. The more money you had to spend, the bigger your ad was in the book. The bigger your ad was, the more likely you were to get the call for the Read More