Why Keyword Research is a Waste of Time (And What You Should Be Doing Instead)

Stop me if you've heard this story before. In an effort to get your website in front of as many eyeballs as possible, you turn to search engine optimization as your savior. Following the advice of the nearest SEO Guru, you enthusiastically approach your keyword research in order to find "the right" words to target. The ones with the most traffic and the least competition. With the precision and … [Read more...]

9 Steps to Google Greatness: Step 1 – Keyword Research

The first step to getting to page 1 on Google is doing your keyword research which is the process of looking for the best keyword phrases to use when optimizing your site. Being that this is the most important step in this whole process you would think a lot of time is spent here, but you would be sadly mistaken. Most people rush through this process quickly and carelessly thinking that it's not … [Read more...]