Welcome! My name is Marc and I am a search engine optimization speaker, author and consultant. As a search engine optimization speaker author and consultant, I speak, write and consult on the topic of search engine optimization.
For those that do not know what search engine optimization is, search engine optimization is the act of optimizing your website for search engines in order to increase your search engine ranking on all of the major search engines.
I have been a search engine optimization speaker, author and consultant for nearly 10 years which, by definition, makes me a great search engine optimization speaker, author and consultant. So please hand over your credit card information now in order to hire me to be your search engine optimization speaker, author and consultant. Thank you and I look forward to working with you as your search engine optimization speaker, author and consultant.
Was that as painful for you to read as it was for me to write?
Yet, this is what traditional SEO at its best (or worst) looks like. And you don’t have to look very far to find it. Replace the words “search engine optimization speaker, author and consultant” in the text above with “New Jersey landscaper” and I can probably find a dozen or so websites with the same content on their homepage.
Why do you think Google is constantly changing their algorithm?
Traditional Search Engine Optimization
You see, here’s the problem. The goal of traditional search engine optimization is to trick Google into thinking you are important and valuable enough for the first page. The keywords here are trick and thinking. When taken too far, there is no integrity in this method.
Just look at how it works…
“Extensive” Keyword Research
We begin our research with one thought in mind. Find keywords with the most traffic and the least amount of competition. Period. No thought is given to the actual human beings that are searching those keywords. Just the traffic that comes with them. In other words, we just want to draw in as many warm bodies as our Go Daddy hosting account will allow. Who cares whether they are qualified visitors or not.
Stuff Those Keywords Into Your Content
Somewhere there is a formula that states that we should insert those keywords into our text every 3.5 syllables. The result is what we in the biz call “search engine friendly content.” And what the people that actually read it call “incoherent drivel.” Instead of coming across as incredibly talented in our field, we sound as if English was our third language.
Pitch, Pitch, Pitch, Sell, Sell, Sell
With little proof of our accomplishments, beyond that verbal pat on the back we insist on giving ourselves, we begin beating people over the head with our sole purpose for creating our website. The sales pitch. The chance to convert each visitor into something that adds some form of value to us. A client, a member, a subscriber or a sale. That’s what it’s really about for us. But not for them.
While waiting for that flood of new clients to come rolling in, we spend the rest of our time building links. Or perhaps hiring someone to build links. It doesn’t really matter who does it as long as there are lots of them. The idea is that if there are enough (crappy) websites linking to ours, Google will confuse our website with one that is actually important.
And does all of that work?
I’m supposed to say no, but sadly, sometimes it does. Of course, that’s assuming that your goal is to increase your traffic. Not necessarily your business.
There’s a problem though. Even if it were to work today, there is no guarantee that it will still work tomorrow. You see, Google is constantly changing their algorithm in order to find the best answer to the question being searched. And that ultimately means weeding out this type of crappy technique.
But There is a Better Way…
It’s what I call Search Engine Humanization. And unlike traditional SEO, the goal of SEH is to be more important and valuable and you will live on the first page. With an emphasis on be and live.
You see, there is a big difference between ranking on page one and living on page one. When you live on page one you don’t need a Plan B. Amazon.com doesn’t have a search engine Plan B just in case they get blacklisted by Google, because they won’t get blacklisted by Google. They live there. Legitimately.
Here’s the difference…
“Extensive” People Research
Instead of looking for the “right” keywords, we are looking for the “right” visitors. Our ideal clients. The ones that can move the needle for us. And once we know who they are, we can better understand what they need, how they search and what they expect when they land on our website. We don’t care about traffic. We care about the right traffic.
Answer Questions in Your Content
Rather than filling our pages with keywords, we fill our pages with answers. Answers to the questions that our ideal clients are searching for. So, not only will they find us, but when they do, they will see us as a valuable resource that is answering the questions they are searching for.
Value, Value, Value
By offering up the best answer to the question being searched, we are adding so much value that we don’t have to sell. Visitors will see us as their resident expert. The only company out there willing to give away such value without asking for anything in return. No hard sell. No pushy call to action. Just enough value that they want to buy from us.
Natural Link Building
Because you have added so much value, you don’t have to bother with link building anymore. Instead, you have built a community of soldiers out there doing your link building for you. Naturally. Sharing your content in their social communities, blogging about it, commenting on it, sending it out to friends, etc.
But It’s Not All Sunshine, Rainbows and Lollipops
There is no doubt that Search Engine Humanization is a better way. But it’s not that as simple as that. Search Engine Humanization takes longer. Much longer. In fact, it will likely take you ten times longer than traditional SEO because it is ten times harder. But it is also 100 times more effective and will get you 100 times the results.
So, if you are willing to put in a little extra effort for a lot more success, now is the time to change your way of thinking.
And if you are open enough to changing your way of thinking and want to dig deeper, just download a copy of Search Engine Humanization for free right now and learn more!